Many businesses and marketing groups increasingly adopt smart technology solutions to improve operational efficiency and enhance the customer experience. Marketing, more than any other function in the firm, benefits the most from artificial intelligence.
AI marketing uses Artificial Intelligence to make automated judgments and decisions based on data collection, data analysis, and further observation of audiences and their behaviors. It is often used in marketing initiatives where speed is critical.
• content generation
• media buying
• programmatic advertising
• automated decision making
• natural language processing
- real-time personalization
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